My Current Design Project

Brief: To respond to our given area of Southend.  

Idea: My area was run-down, and not very pleasent.  On my first few walks around the area I discovered two rehabs and a lot of dodgey looking people.  After much experimentation with other ideas, I came to the conclusion of working with the drug idea.  I created Cocaine ‘wraps’ out of lottery tickets (the chosen paper of dealers, free and readily availble).  Wraps are used by dealers to contain Cocaine in certain quantities and to basically stop themselves from having powder filled pockets.  Because of the amount of rehabs and therefore drug abusers in my area I presumed they’d know a wrap on the floor when they saw one, so i thought it would be clever to use wraps to create a guerilla ad-campaign for talk to Frank.  I made lottery ticket wraps like a real dealer would, but then printed facts and statements on the inside of them with a small FRANK logo and number.  I like the idea of a drug abuser picking it up, not beleiving their luck to of stumbled across a wrap, but then to be confronted by a fact or warning about their habit.  Thats why I used the slogan ‘is it your lucky day?’ relating to the lottery ticket, but also the potentially lucky, yet unlucky find of Cocaine wraps.  I left my wraps in strategic places like near the stairs to the rehab, to tempt people into picking them up.  Hope you like!